"How much does a website cost?" is the question we hear most — and "it depends" doesn't help anyone planning a budget. So here are concrete ranges based on real projects, not vague "from … to …" numbers without context. Our full service pricing is on the pricing page.
Price by site type
| Site type | Indicative price | Timeline |
|---|---|---|
| Brochure / representative site | €500 – €1,500 | 1–3 weeks |
| Business site with a blog and more pages | €1,500 – €5,000 | 3–6 weeks |
| Restaurant website | €500 – €1,600 | 3–5 weeks |
| Hotel website | €600 – €1,900 | 3–5 weeks |
| Guest house website | €500 – €1,500 | 2–4 weeks |
| Online store (WooCommerce) | €1,200 – €25,000+ | 4–16 weeks |
| Custom development / portal | from €4,000 | 2–6 months |
| Web design only (no development) | €300 – €2,000 | 1–3 weeks |
| Redesign of an existing site | €400 – €3,500 | 2–6 weeks |
Price by approach — freelancer, studio, agency, builder
The same site costs differently depending on who builds it:
| Approach | Typical price for a business site | When it makes sense |
|---|---|---|
| Website builder (yourself, Wix/Shopify) | €0 – €500 + a monthly subscription | testing an idea, a temporary page |
| Freelancer | €600 – €3,000 | a small, clearly defined project, a limited budget |
| Small studio / boutique agency | €1,500 – €8,000 | most small and medium businesses |
| Large agency | €8,000 – €40,000+ | corporate projects, complex integrations |
How to choose between them — with a checklist and red flags — in how to choose a web development company.
What drives the price
- Number of unique page templates — not the total page count, but how many distinct layouts need designing.
- Off-the-shelf theme vs. custom design — a custom design always costs more than adapting a ready theme.
- Integrations — payments, couriers, CRM, accounting software, booking systems.
- Content — who writes the copy and takes the photos — you or us.
- Language versions — every extra language adds real translation and localisation time, not just copy-paste.
- Timeline — rush projects (under 2 weeks) usually cost 15–30% more for priority scheduling.
Business / brochure site
For most Bulgarian SMBs a WordPress site covers the need fully — €500 for a 5–7 page brochure site, up to €3,000–€5,000 for a larger site with a blog, multiple services and a more elaborate design.
Online store
The widest range here, since it depends entirely on product count and process complexity. A detailed tier breakdown is in our WooCommerce store pricing article, and the service itself is on the online store page.
Custom development
When business logic isn't covered by plugins — booking systems, ERP integrations, B2B portals — custom development is the only option. See the comparison in WordPress vs. custom development.
Hidden costs clients rarely think of
Hosting, domain, paid plugins and monthly maintenance aren't in the initial quote but are real recurring costs. We break them down in 5 things that make a website more expensive, and the full yearly maintenance bill is in the real cost of maintenance.
How to save budget without cutting quality
- Launch in phases — a working minimum version first, extensions later.
- Prepare content and photos in advance — saves hours of developer time.
- Choose a well-maintained ready theme instead of a fully custom design if budget is tight.
- Ask exactly what's included before comparing offers on a single number.
Want an exact price for your project instead of a range? Get in touch for a free estimate — we usually reply within a business day.
