"How much does an online store cost?" — depends on what you sell, at what scale, and what we include. Below we break WooCommerce store builds into three realistic tiers.
Why WooCommerce
WooCommerce powers 5+ million active stores worldwide. Built on WordPress — familiar admin, easy maintenance, thousands of plugins. For small-to-mid stores it's almost always the right call.
Tier 1: Starter — €2,500–€4,000
For a new store with up to 100 products, one payment method, one courier.
- WordPress + WooCommerce setup
- Premium theme (or adapted free one)
- Initial upload of up to 30 products
- Speedy / Econt courier API integration
- Stripe or local payment gateway
- Core pages: about, contact, terms, policies, shipping, returns
- Basic SEO (meta, sitemap, schema, hreflang)
- 1 hour admin training
Timeline: 4–6 weeks.
Tier 2: Mid — €5,500–€9,000
For an operating business going online or migrating from an old platform.
- Up to 200 products with variations
- 2–3 payment methods (Stripe, local gateways, COD, bank transfer)
- Accounting software integration or ERP for invoicing
- Multi-currency / multi-language
- Promo codes, per-product / category / customer discounts
- Newsletter integration (MailerLite, Mailchimp)
- GA4 + Meta Pixel + enhanced e-commerce
- 3 hours of training
Timeline: 6–10 weeks.
Tier 3: Scaled — €12,000–€25,000+
1,000+ products, high traffic, complex processes or a B2B side.
- Supplier feed import (XML / CSV / API)
- B2B — customer groups, per-customer pricing, credit limits
- Headless (Next.js front + WooCommerce REST API) for speed
- VPS hosting + CDN + Redis cache + image optimisation
- SEO audit and optimisation
- Klaviyo / Brevo email marketing integration
- Wishlist, comparison, advanced filters
- Ongoing support and CRO
Timeline: 3–6 months.
What is NOT included
- Hosting: €10–€80/mo depending on traffic
- SSL: usually free with hosting
- Domain: €15–€30/year
- Paid plugin licences: €100–€800/year combined
- Product photos and copy: per project
- Monthly maintenance: €80–€250
Picking a tier
- Up to 100 products, one market, simple processes → Tier 1
- Running business, integrations, growth → Tier 2
- High traffic, large catalogue, B2B → Tier 3
Ready to start? Get a free quote.
