Facebook Ads
Targeted Facebook and Instagram advertising
Home - Facebook AdsFacebook & Instagram Ads
Facebook and Instagram ads work best when audiences are well segmented and creatives are refreshed often. We set up the full Meta ecosystem — Pixel, Conversion API, audiences, creatives — and monitor results. With a transparent report for every euro spent.
What every project includes
Meta Pixel and Conversion API setup for accurate tracking- Audiences — interests, retargeting and lookalike from existing customers
- Creative concepts and A/B tests of copy, image and video
- Awareness, traffic, conversion and lead-generation campaigns
What we need from you
Business Page and Ad Account
A Facebook business page and Meta Business Manager. If you don't have them — we create everything for you.
Monthly budget
We recommend at least €200/month to start. Below that, data isn't sufficient for optimisation.
Creative assets or direction
Photos, videos and copy if you have them. If not — we build creatives based on your brand / products.
Target audience
A short description of your ideal customer — age, gender, geography, interests, purchase drivers.
Key advantages
- Precise targeting — reach exactly the people who might buy
- Visual formats — Stories, Reels and Carousels work well for products and services
- Retargeting — bring back people who already visited your site or watched a video
- Lookalike audiences — Meta finds new people similar to your best customers
Meta advertising isn't a gamble — it's a process of data, creatives and optimisation. With the right setup, every euro produces a measurable outcome. We don't promise miracles — we promise a system that works and improves every month.
Both together. Meta Ads Manager automatically distributes budget between Facebook and Instagram by performance. We don't recommend excluding either platform without a strong reason — you lose audience.
Typically every 2-4 weeks. When a creative starts to lose performance (creative fatigue) we introduce a new one. For e-commerce we often run a shorter cycle — weekly refresh of top products.
The Pixel is JavaScript that tracks visitor actions on your site — page views, add-to-cart, purchases. Conversion API is a more reliable server-side alternative that works even when browsers block tracking (Safari, iOS).
It depends on the industry. Facebook is better suited to B2C and SMB. For B2B with long sales cycles, LinkedIn Ads often performs better — though Meta retargeting of LinkedIn visitors is also possible.
