Categories:
WebDate:
03.03.2026Stack:
Custom code, PHP, MySQLPlace:
United KingdomThe challenge
A UK retailer of floor varnishes and finishes serves a mixed audience — professional floor layers and DIY customers who need technical data (coverage per litre, drying time, gloss level) before buying. A standard store did not present this information in a structured way or support separate trade pricing.
They needed a custom site with technical product pages and trade onboarding.
The solution
floorvarnishes.co.uk is a custom-built website for a UK retailer of floor varnishes, paints and finishes. The audience is mixed — professional floor layers and DIY customers who want technical products and the information they need before buying.
The catalogue has product pages with detailed technical specifications (coverage per litre, drying time, gloss level), certifications and application instructions. Pricing has separate tiers for retail and trade. The site supports quote requests for large volumes and onboarding for new trade accounts.
What the project includes
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Custom platform for a technical product catalogue
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Detailed specs and application instructions
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Separate retail and trade pricing
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Quote requests for bulk orders
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Clean, fast design for business visitors
The outcome
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Every product page shows the full technical specs and application instructions
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Retail and trade customers see different pricing
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Quote requests for bulk orders go through the site
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New trade accounts register and get approved online
